Target Gets in the Holiday Spirit

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Target consumers never seem to be disappointed by the holiday offerings Target has in stores. Target remains creative and trendy with holiday items that keep consumers coming back.  Consumers posting on their social media is a big influencer when it comes to the brands marketing. As the holiday season rolls around, many Target fans can't resist but to talk about their love for the retailer and the items they carry. Target came out with a 12-Days of Socks pack for $15 which has caused a stir on social media. Many have tweeted a picture of the 12-Day of Socks pack with a description under 160 characters on their disbelief of such product. Many other Target shoppers are sharing their favorite items for the Holiday season such as holiday clothing, decorations, and gifts for loved ones.          With Thanksgiving and Black Friday nearing, Target has unveiled what deals they will be having in store on one of the most special days of the years for bargain co...
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Competitors

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Target focuses on the their core guests, and they're digitally connected families who enjoy shopping and demand great value. However, Target has some competitors who also market to the same groups of people. These competitors have also realized their consumers needs of being digitally connected while shopping for quality products at a good price. 

  1. Walmart - According to Business Insider, the average Wal-Mart shopper is a white, 50-year-old female with an annual household income of $53,125. Target's shoppers are five years younger, on average, and they make approximately $12,000 more annually. Therefore, these are similar target audiences, the main difference being that Target shoppers may value quality over price more than Walmart shoppers.

2. Macy's -  focuses on a more upscale niche for its products. Macy's customers are attracted by the latest styles from the hottest brands, such as Armani, Burberry,Chanel, Christian Dior, David Yurman, Gucci,Jimmy Choo, John Varvatos, Louis Vuitton, Maje, Miu Miu, Prada, Sandro, Theory and Tory Burch, and more.
3. JCPenny - JCPenney's is dedicated to fitting the diversity of America with unparalleled style, quality and value. The company's chain of some 1,100 JCPenney department stores in the US and Puerto Rico has found itself squeezed between more upscale competitors (Macy's) and major discounters (Kohls, Target, Wal-Mart). 
4.Tj Maxx - TJ Max is a global, value retailer that has spread its North American and European stores and increased its online offerings. Sales for the year reached $29.1 billion, up 6% over the prior year. Consolidated comparable store sales grew 2%, on top of a 3% increase last year, and adjusted earnings per share grew 12% over the prior year’s strong growth.

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Target Gets in the Holiday Spirit

By
Image
Target consumers never seem to be disappointed by the holiday offerings Target has in stores. Target remains creative and trendy with holiday items that keep consumers coming back.  Consumers posting on their social media is a big influencer when it comes to the brands marketing. As the holiday season rolls around, many Target fans can't resist but to talk about their love for the retailer and the items they carry. Target came out with a 12-Days of Socks pack for $15 which has caused a stir on social media. Many have tweeted a picture of the 12-Day of Socks pack with a description under 160 characters on their disbelief of such product. Many other Target shoppers are sharing their favorite items for the Holiday season such as holiday clothing, decorations, and gifts for loved ones.          With Thanksgiving and Black Friday nearing, Target has unveiled what deals they will be having in store on one of the most special days of the years for bargain co...
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